Tips to Gain Customers and Increase Brand Awareness with Video Content

May 16th, 2022|Marketing|

Video content can be a terrific way to increase brand awareness online. Whether it’s a brand video, commercial, or product video, video content marketing[a] can help draw in new customers and engage existing ones. A brand video can serve

How to Optimize your Videos for Social Media

April 18th, 2022|Marketing, Tutorial|

Optimizing your videos for social media requires utilizing various strategies to ensure your content aligns with a platform’s specifications, attains a high view count, and successfully engages an audience. Posting videos blindly without these considerations will undoubtedly lead to disappointing

Ways to Increase Video Engagement- Likes + Comments + Shares + Clicks

April 12th, 2022|Education, Marketing|

We all want the videos we post on social media to be liked, shared, commented on and, most of all, to go viral. Otherwise, the time spent creating the video may not feel worth all of the effort and investment.

The Video Production Process – Pre Production to Post

April 4th, 2022|Filmmaking, Tutorial|

The video production process has many components. Depending on the scale of the production, each phase could be quite involved or relatively minimal. You need only read the list of names at the end of a blockbuster movie to see

What to Post on Instagram: Video Ideas to Spark Inspiration

March 28th, 2022|Marketing, Tutorial|

Instagram used to only allow for pictures, but that has very much changed in recent years. Instagram has now embraced various formats for their users to post videos and the popularity is quite clear. Each of these formats provide different

Video Shoot Locations: When to Rent a Studio vs. Shoot On-Location

March 7th, 2022|Marketing, Tutorial|

Choosing an appropriate location is an often overlooked yet significant aspect of any video production shoot. A video shoot location literally sets the scene for the production and can impact its style, tone, and overall message. Different locations can also

What is User-Generated Content? The Ultimate Guide to UGC

February 21st, 2022|Filmmaking, Marketing, Tutorial|

What is UGC? User-generated content (UGC) is audio or visual content created by regular people, customers, clients, or students that can be compiled and used for the purposes of marketing, video production, theatrical performances, podcasts, and much more. When it

Your Pre-Production Checklist and Why It’s Important

February 14th, 2022|Education, Filmmaking, Tutorial, Uncategorized|

Your Pre-Production Checklist and Why It’s Important “Be prepared.” It’s more than just a Boy Scout motto. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. One of the

Social Media Video Marketing: 9 Tips to Get Started 

February 12th, 2022|Education, Marketing, Tutorial|

Social Media Video Marketing: 9 Tips to Get Started Whether you hire a film production company like Tailor Made Media or a lone videographer, learning social media video marketing tools will help your business and brand in ways other marketing

How to Use Sound to Depict Theme in Your Documentary Film

February 26th, 2021|Filmmaking, Uncategorized|

In my previous blog, I stressed the importance of making deliberate filmmaking decisions to capture specific themes. Although I focused more on visual elements, I would now like to turn up the volume on the importance of sound. How you

Free Solo: A Case Study of Inherent Structure in a Documentary

February 26th, 2021|Filmmaking, Uncategorized, Writing|

(Alert: Spoilers) In my previous blog post, I highlighted the importance of finding the inherent structure in your documentary subject. I stated that the foundation of that structure is usually tied to an external goal of the main character in

To the Light: The ‘Dream of a Refugee Boy’ in Kenya’s Kakuma Camp

September 1st, 2020|Filmmaking, Human Rights, Special|

Erjok “David” Makuei was one of the film students we met in Kakuma refugee camp, the place he's called home for the past 23 years. Born in Kakuma, it’s the only home David has ever known. In addition to performing

Spoken: A Kakuma Refugee Tells Her Story

April 18th, 2019|Human Rights, New, Uncategorized|

“I thought it was a dream.” This is how Nyamad’s spoken-word poetry piece began. Standing in Kenya’s Kakuma refugee camp, the 22-year-old adorned an incongruent white t-shirt with “Los Angeles” printed in small black lettering on the front. Her eyes

$30,000 in 30 Days: How We Successfully Funded our Documentary on Kickstarter

January 12th, 2017|Education, Human Rights, Marketing|

In February of 2015, my film production team reached our goal of raising $30,000 on Kickstarter to help us complete our feature documentary, Refugee: The Eritrean Exodus. The process was time consuming, exhausting, thrilling, and tedious at times, but it

Part 1 – Piece Pipes: America’s Addiction to Hazardous Liquid Pipelines

December 30th, 2016|Education, Environmental|

In Part 1 of our series, we focus on America’s continuing reliance on hazardous liquid pipelines to deliver fuel across the country. We will be examining the benifits and costs of added pipelines to our infrastructure to explore ways we

Part 2 – Black Mesa Unearthed: Mining and Its Impact on Our Water Table

December 29th, 2016|Education, Environmental|

In part 2 of the web series Tailor Made Media will illustrate the facts of mining and its impact on our water table. We will also report the untold story of how the Navajo and Hopi continue their fight for

Speaking at an ADVIS Event – Using Video in Marketing Strategies for Independent Schools

November 1st, 2016|Education, Marketing|

About a month ago I was asked to speak to a group of marketing professionals about the benefits of using video content in marketing campaigns for independent schools. The event was hosted by The Association of Delaware Valley Independent Schools

Lessons Learned Making My First Documentary

July 7th, 2016|Education, Filmmaking, Human Rights|

[avatar user="cotter" size="thumbnail" align="left" link="" /] Congratulations! You woke up this morning and have a great idea! Now you are planning to make a film. That is awesome and you should do it, but you should know that making a

Why Independent Schools are Using More Video Marketing

December 5th, 2015|Education, Marketing|

When it comes to influencing parents and students to enroll in a college or independent school, there is no question about the importance of the institution's website and its online content.  In March 2014, Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA polled 1,000

Expert Partners Agree

The final product turned out great. I highly recommend working with Tailor Made Media and I look forward to a partnership with them in the future.

Maggie MacIntosh, President, Maggie McIntosh Event Design

“I am still blown away by the quality of work your team produced. By far, this was the best value we have received in a long time.”

Patrick Comerford, President, West Chester Downtown Foundation

“Tailor Made Media created a video that make the people of West Chester excited and very proud! The final project is magical – it combines professional, personal and public realms in a way that is inspiring and full of fun!”

Harry Griendling, CEO, Doublestar, Inc.

“Tailor Made Media consistently brings solid ideas to the table and creates results that are effective and marketable. All of this is accomplished without straying from a tight timeline or budget.”

Carolyn Comitta, Mayor of West Chester, PA

“Tailor Made Media was professional, honest, easy to work with and attentive to details. The proof for us has been in the result. We look forward to working with them in the future.”

Jamie Kleman, Executive Director, A Bigger Boat Foundation

“We received nothing but positive comments about the slide/video presentation! The finished project worked beautifully.”

Len Doyle, President, Taylor's Music Store
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