6 Benefits of Professional Videos For Your Non-Profit, Business, or Private School
As a professional video production company, Tailor Made Media has worked with numerous non-profit organizations, businesses, and private schools. TMM has produced films for The Fund (Team Semper Fi), Film Aid, UNHCR, and other philanthropic organizations. Our production company has
Effective Video Marketing: Goals, Objectives, and KPI’s
The benefits of effective video marketing for your business or organization is not to be underestimated. The verdict is in and video marketing is a must-have in order to reach your business objectives. How effective is video marketing? In a
How to Optimize Video Content for Google Ranking
Let's look at a few tips for how to optimize video content for top Google ranking.You may have wondered how certain websites and links manage to cut in line and get to the top of a Google search list. After
Tips to Gain Customers and Increase Brand Awareness with Video Content
Video content can be a terrific way to increase brand awareness online. Whether it’s a brand video, commercial, or product video, video content marketing[a] can help draw in new customers and engage existing ones. A brand video can serve
How to Get a Positive Return on Investment with Video Marketing
Video marketing can feel daunting because there are many elements to consider before going into production. Depending on your business goals, it could also be a sizable investment. For this reason, many new brands and companies may feel hesitant to
Video Production Budgeting: Line by Line, From Foundation to Landscaping
One of the primary considerations for any project is video production budgeting. Whether you are a business, organization, or individual, the budget must be carefully planned, adjusted, and understood by all parties involved in order to plan a realistic filming
Your Video Production Team
Video Production Team Roles Creating great content requires a team of professionals to get the most out of your video production time. Even though each one of these positions needs to be filled, it’s common that crew members may
A Video and Documentary Production Company: The Tailor Made Media Story
Tailor Made Media, a video and documentary production company, was founded in 2011 by Joe Acchione and Chris Cotter. Joe has a film degree from Emerson College, while Chris's camera experience came mostly from traveling. Chris has always been a
Video Marketing Trends of 2023
UserVideo marketing trends are always fluctuating. Whether it’s due to new technology, consumer feedback, or other variables, keeping up with marketing trends is vital for your business or organization to maximize its exposure and, ultimately, achieve a return on investment.
How to Optimize your Videos for Social Media
Optimizing your videos for social media requires utilizing various strategies to ensure your content aligns with a platform’s specifications, attains a high view count, and successfully engages an audience. Posting videos blindly without these considerations will undoubtedly lead to disappointing
Ways to Increase Video Engagement: Likes + Comments + Shares + Clicks
We all want the videos we post on social media to be liked, shared, commented on and, most of all, to go viral. Otherwise, the time spent creating the video may not feel worth all of the effort and investment.
The Video Production Process – Pre Production to Post
The video production process has many components. Depending on the scale of the production, each phase could be quite involved or relatively minimal. You need only read the list of names at the end of a blockbuster movie to see
What to Post on Instagram: Video Production Ideas to Spark Inspiration
Instagram used to only allow for pictures, but that has very much changed in recent years. The site now allows for video production. Instagram has embraced various formats for their users to post videos and the popularity is quite clear.
Shooting Videos: The iPhone 13 Pro vs $11,000 Pro DSLR Camera
With iPhone technology growing increasingly sophisticated, people are becoming more and more capable of shooting videos on their own. The ease of being able to pull a phone out of your pocket and press record is certainly an attractive proposition.
How To Create a Corporate Video Marketing Plan
If you own or work for a business, you may be considering a fresh way to advertise your product or service to potential customers. Developing a corporate video marketing plan that utilizes a corporate video is a terrific way to
Video Shoot Locations: When to Rent a Studio vs. Shoot On-Location
Choosing an appropriate location is an often overlooked yet significant aspect of any video production shoot. A video shoot location literally sets the scene for the production and can impact its style, tone, and overall message. Different locations can also
Tips for Creating an Engaging Video Podcast
Develop a Unique Hook You may think you have a strong idea for creating a video podcast. And you might. However, it’s important to distinguish between a topic that’s of interest to you and one that will be appealing to
What is User-Generated Content? The Ultimate Guide to UGC
What is UGC? User-generated content (UGC) is audio or visual content created by regular people, customers, clients, or students that can be compiled and used for the purposes of marketing, video production, theatrical performances, podcasts, and much more. When it
Your Pre-Production Checklist and Why It’s Important
Your Pre-Production Checklist and Why It’s Important “Be prepared.” It’s more than just a Boy Scout motto. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. One of the
Social Media Video Marketing: 9 Tips to Get Started
Social Media Video Marketing: 9 Tips to Get Started Whether you hire a film production company like Tailor Made Media or a lone videographer, learning social media video marketing tools will help your business and brand in ways other marketing
How to Use Sound to Depict Theme in Your Documentary Film
In my previous blog, I stressed the importance of making deliberate filmmaking decisions to capture specific themes. Although I focused more on visual elements, I would now like to turn up the volume on the importance of sound. How you
Free Solo: A Case Study of Inherent Structure in a Documentary
(Alert: Spoilers) In my previous blog post, I highlighted the importance of finding the inherent structure in your documentary subject. I stated that the foundation of that structure is usually tied to an external goal of the main character in
How to Depict Theme in Your Documentary Film
One of my primary criticisms of movies today is either the complete absence of or the pathetic attempt to capture theme. A story's theme is the magic we take with us after the lights come on and we return to
Find Your Documentary’s Inherent Structure
Normal life has its dramatic moments, but most of the time our lives are pretty boring. The occasional exciting event is only amazing to us because it’s happening to, well, us. We each have the benefit of years of personal
To the Light: The ‘Dream of a Refugee Boy’ in Kenya’s Kakuma Camp
https://www.youtube.com/watch?v=1l8h27XzxDg&feature=youtu.be Erjok “David” Makuei was one of the film students we met in Kakuma refugee camp, the place he's called home for the past 23 years. Born in Kakuma, it’s the only home David has ever known. In
Spoken: A Kakuma Refugee Tells Her Story
“I thought it was a dream.” This is how Nyamad’s spoken-word poetry piece began. Standing in Kenya’s Kakuma refugee camp, the 22-year-old adorned an incongruent white t-shirt with “Los Angeles” printed in small black lettering on the front. Her eyes
The Tailor Made Crew Throws Down for the Showdown
On a bitter cold Wednesday in January, my crew and I piled into my salt-stained SUV bound for Brooklyn. “I Want My Future Back,” a music video we produced and directed for Astronauts of Antiquity, was being featured in the
Filming in the Kakuma Refugee Camp, Kenya
Many around the world view refugees as a herd of scary "others" flooding countries and threatening our safety. Even when they don’t reach our shores, some potential host countries would rather ignore refugees than support them. The world then forgets
5 Tips for Incorporating Video into Your Marketing Mix
My background is strategic marketing with private schools, however, many of these ideas can be applied to any other industry. Overall, video should be a major part of your marketing plan and content strategy. Here are five tips to help
Write The Lake: An Analogy On Writing
Every avid fisherman has the same goal: hook the big one. Some anglers never land that elusive monster, while others come close, having only a broken line in their boat or a mysterious shadow lurking in their memory to show
$30,000 in 30 Days: How We Successfully Funded our Documentary on Kickstarter
In February of 2015, my film production team reached our goal of raising $30,000 on Kickstarter to help us complete our feature documentary, Refugee: The Eritrean Exodus. The process was time consuming, exhausting, thrilling, and tedious at times, but it
Drained – Tales of a Modern Water Crisis
Tailor Made Media is currently developing the web series, Drained: Tales of a Modern Water Crisis, in which they highlight domestic and foreign crises related to the most vital resource on earth: our water. Over 70% of our planet is
Part 1 – Piece Pipes: America’s Addiction to Hazardous Liquid Pipelines
In Part 1 of our series, we focus on America’s continuing reliance on hazardous liquid pipelines to deliver fuel across the country. We will be examining the benifits and costs of added pipelines to our infrastructure to explore ways we
Part 2 – Black Mesa Unearthed: Mining and Its Impact on Our Water Table
In part 2 of the web series Tailor Made Media will illustrate the facts of mining and its impact on our water table. We will also report the untold story of how the Navajo and Hopi continue their fight for
Part 3 – Watersheds and Agriculture
Watersheds. Look down, you are on one right now. Whether you are standing at Times Square, the Appalachian Trail, or a farm in Virginia, the rain that falls by your feet drains following its associated watershed until it reaches a
Part 4 – Upstream: Tracing the Flow Our Tap Water
Most Americans are lucky enough to have access to some of the safest potable water in the world - just by turning on the tap. Tap water is an essential part of our daily lives. According to the Environmental Protection
Speaking at an ADVIS Event – Using Video in Marketing Strategies for Independent Schools
About a month ago I was asked to speak to a group of marketing professionals about the benefits of using video content in marketing campaigns for independent schools. The event was hosted by The Association of Delaware Valley Independent Schools
Lessons Learned Making My First Documentary
[avatar user="cotter" size="thumbnail" align="left" link="https://www.tailormademedia.com/about-us-3/" /] Congratulations! You woke up this morning and have a great idea! Now you are planning to make a film. That is awesome and you should do it, but you should know that making a
Why Independent Schools are Using More Video Marketing
When it comes to influencing parents and students to enroll in a college or independent school, there is no question about the importance of the institution's website and its online content. In March 2014, Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA polled 1,000
5 Major Reasons Video Boosts Your SEO
There are lots of reasons why businesses are consistently increasing their video marketing budgets every year. Video is an engaging medium that has a higher retention rate than text (65% v.s. 10%) and a substantially higher viewer sharing rate (video