We all want the videos we post on social media to be liked, shared, commented on and, most of all, to go viral. Otherwise, the time spent creating the video may not feel worth all of the effort and investment. Multiple social media platforms now allow for video content to be posted in various forms,
Develop a Unique Hook You may think you have a strong idea for creating a video podcast. And you might. However, it’s important to distinguish between a topic that’s of interest to you and one that will be appealing to most listeners. A primary element to consider is the hook of your podcast, which you
Your Pre-Production Checklist and Why It’s Important “Be prepared.” It’s more than just a Boy Scout motto. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. One of the primary ways to plan ahead is to complete a pre-production checklist. This checklist serves as
Social Media Video Marketing: 9 Tips to Get Started Whether you hire a film production company like Tailor Made Media or a lone videographer, learning social media video marketing tools will help your business and brand in ways other marketing methods won’t. We live in a time when video marketing is king; long gone are
One of my primary criticisms of movies today is either the complete absence of or the pathetic attempt to capture theme. A story's theme is the magic we take with us after the lights come on and we return to our mundane lives. Themes can offer us a new perspective that literally changes how we
In February of 2015, my film production team reached our goal of raising $30,000 on Kickstarter to help us complete our feature documentary, Refugee: The Eritrean Exodus. The process was time consuming, exhausting, thrilling, and tedious at times, but it was well worth the energy. I’d like to share some of what we have learned
Tailor Made Media is currently developing the web series, Drained: Tales of a Modern Water Crisis, in which they highlight domestic and foreign crises related to the most vital resource on earth: our water. Over 70% of our planet is covered by water, but less than 1% is clean, fresh, and readily available for consumption
In Part 1 of our series, we focus on America’s continuing reliance on hazardous liquid pipelines to deliver fuel across the country. We will be examining the benifits and costs of added pipelines to our infrastructure to explore ways we can limit our dependence on fossil fuels and look toward a brighter, cleaner future. The
In part 2 of the web series Tailor Made Media will illustrate the facts of mining and its impact on our water table. We will also report the untold story of how the Navajo and Hopi continue their fight for their water, something that was once free and plentiful. Thanks to an impressive grassroots campaign
Watersheds. Look down, you are on one right now. Whether you are standing at Times Square, the Appalachian Trail, or a farm in Virginia, the rain that falls by your feet drains following its associated watershed until it reaches a common outlet like the mouth of a bay, outflow of a reservoir, or any point
