One of the primary considerations for any project is video production budgeting. Whether you are a business, organization, or individual, the budget must be carefully planned, adjusted, and understood by all parties involved in order to plan a realistic filming goal. There’s an old joke in Hollywood where someone asks, “What’s the budget?” The punchline
Tailor Made Media, a video and documentary production company, was founded in 2011 by Joe Acchione and Chris Cotter. Joe has a film degree from Emerson College, while Chris's camera experience came mostly from traveling. Chris has always been a drummer for various bands and he eventually started his own recording company TribeSound Records, so
The video production process has many components. Depending on the scale of the production, each phase could be quite involved or relatively minimal. You need only read the list of names at the end of a blockbuster movie to see how many people can work behind the scenes to make a big movie happen. Smaller
What is UGC? User-generated content (UGC) is audio or visual content created by regular people, customers, clients, or students that can be compiled and used for the purposes of marketing, video production, theatrical performances, podcasts, and much more. When it comes to advertising, think of it as customer-generated marketing. In the age of social media,
Your Pre-Production Checklist and Why It’s Important “Be prepared.” It’s more than just a Boy Scout motto. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. One of the primary ways to plan ahead is to complete a pre-production checklist. This checklist serves as
In my previous blog, I stressed the importance of making deliberate filmmaking decisions to capture specific themes. Although I focused more on visual elements, I would now like to turn up the volume on the importance of sound. How you utilize sound is another critical choice that can allow your theme to shine through. Films
(Alert: Spoilers) In my previous blog post, I highlighted the importance of finding the inherent structure in your documentary subject. I stated that the foundation of that structure is usually tied to an external goal of the main character in order to achieve the basic framework of a beginning, middle, and end. This concept is
One of my primary criticisms of movies today is either the complete absence of or the pathetic attempt to capture theme. A story's theme is the magic we take with us after the lights come on and we return to our mundane lives. Themes can offer us a new perspective that literally changes how we
Normal life has its dramatic moments, but most of the time our lives are pretty boring. The occasional exciting event is only amazing to us because it’s happening to, well, us. We each have the benefit of years of personal context leading up to that moment, but an outside observer’s emotional response would likely be
Erjok “David” Makuei was one of the film students we met in Kakuma refugee camp, the place he's called home for the past 23 years. Born in Kakuma, it’s the only home David has ever known. In addition to performing a personal spoken-word rap, he candidly revealed his life experiences and future goals, which extend
