Marketing

6 Benefits of Professional Videos For Your Non-Profit, Business, or Private School

By |2023-05-08T10:59:32-04:00May 8th, 2023|Education, Filmmaking, Marketing|

As a professional video production company, Tailor Made Media has worked with numerous non-profit organizations, businesses, and private schools. TMM has produced films for The Fund (Team Semper Fi), Film Aid, UNHCR, and other philanthropic organizations. Our production company has also worked with various businesses like Therakos, a medical research company, to produce training videos

Effective Video Marketing: Goals, Objectives, and KPI’s

By |2023-03-16T12:35:55-04:00April 1st, 2023|Marketing|

The benefits of effective video marketing for your business or organization is not to be underestimated. The verdict is in and video marketing is a must-have in order to reach your business objectives. How effective is video marketing? In a report by Demand Metric, 83% of marketers claim that use of video is more important

Tips to Gain Customers and Increase Brand Awareness with Video Content

By |2023-01-24T00:11:03-05:00February 28th, 2023|Marketing|

Video content can be a terrific way to increase brand awareness online. Whether it’s a brand video, commercial, or product video, video content marketing[a] can help draw in new customers and engage existing ones. A brand video can serve a number of purposes. Before I outline what those purposes are, let’s figure out what

How to Get a Positive Return on Investment with Video Marketing

By |2023-01-24T00:11:26-05:00February 15th, 2023|Marketing|

Video marketing can feel daunting because there are many elements to consider before going into production. Depending on your business goals, it could also be a sizable investment. For this reason, many new brands and companies may feel hesitant to take the plunge into the video marketing world. However, when it comes to video content

Video Production Budgeting: Line by Line, From Foundation to Landscaping

By |2023-01-24T00:11:39-05:00February 1st, 2023|Filmmaking, Marketing|

One of the primary considerations for any project is video production budgeting. Whether you are a business, organization, or individual, the budget must be carefully planned, adjusted, and understood by all parties involved in order to plan a realistic filming goal. There’s an old joke in Hollywood where someone asks, “What’s the budget?” The punchline

Video Marketing Trends of 2023

By |2023-03-16T12:38:31-04:00August 10th, 2022|Marketing|

UserVideo marketing trends are always fluctuating. Whether it’s due to new technology, consumer feedback, or other variables, keeping up with marketing trends is vital for your business or organization to maximize its exposure and, ultimately, achieve a return on investment. Video marketing is the future and the future is now. Social media video marketing has

How to Optimize your Videos for Social Media

By |2022-10-02T09:22:59-04:00April 18th, 2022|Marketing, Tutorial|

Optimizing your videos for social media requires utilizing various strategies to ensure your content aligns with a platform’s specifications, attains a high view count, and successfully engages an audience. Posting videos blindly without these considerations will undoubtedly lead to disappointing analytics that may leave you questioning your entire campaign. However, it’s possible to have a

Ways to Increase Video Engagement: Likes + Comments + Shares + Clicks

By |2022-10-02T09:47:27-04:00April 12th, 2022|Education, Marketing|

We all want the videos we post on social media to be liked, shared, commented on and, most of all, to go viral. Otherwise, the time spent creating the video may not feel worth all of the effort and investment. Multiple social media platforms now allow for video content to be posted in various forms,

What to Post on Instagram: Video Production Ideas to Spark Inspiration

By |2022-10-02T10:01:03-04:00March 28th, 2022|Marketing, Tutorial|

Instagram used to only allow for pictures, but that has very much changed in recent years. The site now allows for video production. Instagram has embraced various formats for their users to post videos and the popularity is quite clear. Each of these formats provide different opportunities for content creation and audience engagement. Instagram is

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