Tutorial

How to Optimize your Videos for Social Media

By |2022-07-11T11:22:07-04:00April 18th, 2022|Marketing, Tutorial|

Optimizing your videos for social media requires utilizing various strategies to ensure your content aligns with a platform’s specifications, attains a high view count, and successfully engages an audience. Posting videos blindly without these considerations will undoubtedly lead to disappointing analytics that may leave you questioning your entire campaign. However, it’s possible to have a

The Video Production Process – Pre Production to Post

By |2022-07-11T20:16:57-04:00April 4th, 2022|Filmmaking, Tutorial|

The video production process has many components. Depending on the scale of the production, each phase could be quite involved or relatively minimal. You need only read the list of names at the end of a blockbuster movie to see how many people can work behind the scenes to make a big movie happen. Smaller

What to Post on Instagram: Video Ideas to Spark Inspiration

By |2022-07-11T20:17:04-04:00March 28th, 2022|Marketing, Tutorial|

Instagram used to only allow for pictures, but that has very much changed in recent years. Instagram has now embraced various formats for their users to post videos and the popularity is quite clear. Each of these formats provide different opportunities for content creation and audience engagement. Instagram is now a great platform for posting

iPhone 13 Pro vs $11,000 Pro DSLR Camera

By |2022-07-11T20:17:11-04:00March 21st, 2022|Technology, Tutorial|

With iPhone technology growing increasingly sophisticated, people are becoming more and more capable of shooting their own videos. The ease of being able to pull a phone out of your pocket, set it up, and press record is certainly an attractive proposition for those seeking to create their own video productions. And although the features

How To Use a Corporate Video in Your Marketing Plan

By |2022-07-11T20:17:17-04:00March 14th, 2022|Marketing, Tutorial|

If you own or work for a business, you may be considering a fresh way to advertise your product or service to potential customers. Developing a marketing plan that utilizes a corporate video is a terrific way to achieve this goal. At Tailor Made Media, we have helped produce many corporate videos for companies and

Video Shoot Locations: When to Rent a Studio vs. Shoot On-Location

By |2022-07-11T20:17:23-04:00March 7th, 2022|Marketing, Tutorial|

Choosing an appropriate location is an often overlooked yet significant aspect of any video production shoot. A video shoot location literally sets the scene for the production and can impact its style, tone, and overall message. Different locations can also allow for or inhibit various technical opportunities. Whether you’re looking to shoot a corporate video

Tips for Creating an Engaging Podcast

By |2022-07-11T20:17:33-04:00February 28th, 2022|Education, Marketing, Tutorial|

Develop a Unique Hook You may think you have a strong idea for a podcast. And you might. However, it’s important to distinguish between a topic that’s of interest to you and one that will be appealing to most listeners. A primary element to consider is the hook of your podcast, which you should be

What is User-Generated Content? The Ultimate Guide to UGC

By |2022-07-11T20:17:41-04:00February 21st, 2022|Filmmaking, Marketing, Tutorial|

What is UGC? User-generated content (UGC) is audio or visual content created by regular people, customers, clients, or students that can be compiled and used for the purposes of marketing, video production, theatrical performances, podcasts, and much more. When it comes to advertising, think of it as customer-generated marketing. In the age of social media,

Your Pre-Production Checklist and Why It’s Important

By |2022-07-11T20:17:47-04:00February 14th, 2022|Education, Filmmaking, Tutorial, Uncategorized|

Your Pre-Production Checklist and Why It’s Important “Be prepared.” It’s more than just a Boy Scout motto. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. One of the primary ways to plan ahead is to complete a pre-production checklist. This checklist serves as

Social Media Video Marketing: 9 Tips to Get Started 

By |2022-07-11T20:17:54-04:00February 12th, 2022|Education, Marketing, Tutorial|

Social Media Video Marketing: 9 Tips to Get Started Whether you hire a film production company like Tailor Made Media or a lone videographer, learning social media video marketing tools will help your business and brand in ways other marketing methods won’t. We live in a time when video marketing is king; long gone are

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