Schools and Colleges

Video marketing is one of the most effective methods an independent school can use to communicate with current and prospective students, families and sponsors. Below are several examples of how we helped the Shipley school utilize video in their digital marketing campaign:

Inspiration

Using video can be a powerful way to tell the story of your school. This video tells the Shipley story – how its values have shaped its past, present and future, for over 125 years and beyond.

Testimonials

Having real students tell about their own experiences at a school is one of the best ways to illustrate the value of an institution. A prospective student or parent can get an honest insight about the culture of the school by hearing directly from the kids themselves. 

Mission Overview

An organization’s mission and values are the most important things to communicate accurately and effectively to a prospective student. In this video we hear from Shipley’s Head of School, Michael G. Turner, who offers his vision for the school.

Web or Broadcast Ad

Sometimes a short and sweet glimpse of what your school has to offer is better than a longer form video, and often doesn’t require a big production. This short commercial spot was edited from a longer testimonial video with the same student.

Welcome Message

Making new students feel welcome when they arrive is important for any school, and a direct message video is a great way to begin that process. This video uses real Shipley students’ voices to welcome new members of their community.

Special Events

Some events are just worth capturing. A special event video can show more than an entertaining recap of an occasion. It can also be used to illustrate important aspects of your organization’s culture, community and spirit. What special events do you have coming up?

Our Process

Preproduction

This is the most important step of the production process.  It’s where we brainstorm, write the script, storyboard, schedule, and plan the rest of the production.  

Production

The production stage covers all of the shooting. Since we worked hard to make a shooting plan in preproduction, we should be well prepared for capturing the footage we need.

Postproduction

This is the stage where all of the ideas come together to tell the story we planned to tell.  Plus, we dress things up with music, titling, coloring and motion graphics.

Building a Video Library

We make the most out of every opportunity for obtaining footage. Building a library of video content over time helps us create more dynamic videos for your organization while keeping your costs down.